These are all for Meiji Umeshu; Umeshu is a type of traditional Japanese plum wine. Thank you,MetroidMan97.
Meiji Umeshu - http://youtube.com/watch?v=paZ1XMhz47A
http://youtube.com/watch?v=IRc8e-Wu7Hs
http://youtube.com/watch?v=vArVm8cjwrE
http://youtube.com/watch?v=MX1QuIk4NHw
http://youtube.com/watch?v=E6iVpfRNZ4k
So, I’d like to ponder an answer to your question. I can’t guess why more US ads don’t exclusively demonstrate product effects on women, but I have a guess.
It’s hard to do such effects on women FOR women, instead of promoting a product for men and being outright sexist. Let’s be frank, some women will like the Mozarella Unnagrande ad, but most will see the woman as kinda a prop for the food. I don’t think many will eat mozzarella to get a bigger chest unless they’re too young to understand it’s a ‘metaphorical expression.’ The ad uses a classic marketing technique–’sex appeal’–but not to target the person actually consuming the product in the ad. The viewer (and the dude in the restaurant) are clearly intended to be subjected to the effects of this sex appeal. I think it’s somewhat positive to have the model also enjoying the effects, but most women don’t have the bra or chiropracty budget to afford to eat the product more than once so it’s still merely a fantasy. It’s trying to sell an image one can’t forget when they see the product.
Flip side, we have Umeshu, which is targeted to all sorts of folk in Japan, but because it’s sweet (and not hard liquor or beer) it seems like women are a good model for the ads. You can see there’s a few ads with males, too, but women are in these ads by and large. Second, the effects are fun, in private, and low-budget. It’s not too costly to make these actors wiggle. While this means they can have ad campaigns with images that affect mostly female actors, I gotta bring you back to America.
In the western-influenced ad markets, most effects on women are only for sex appeal to men, often in addictive/vice industries. Take a look at Cristal Cerveza (beer) ads. Or Megacash’s ad about getting breast implants. But even see this ad for GLASSES. Or this Tiida car ad from, I believe China, featuring white people but no Chinese folk? What about going back to Japan for some ramen? Breasts, breasts, breasts, breasts. Pregnancy also is common. You’re right that women are rarely subject to more fun effects than those involving their sex appeal. it’s a joke, too, for men to be subject to feminization for another man’s womanly sex appeal needs–even if it’s a dude’s secret wish for it to be consensual.
I appreciate your wishing for more fun effects on women in advertising. How we treat adult women in ads has more to do with what advertisers think will sell, instead of what people actually think about women or men. For example, men are often used as throwaway victims, torture targets, or jokes for joke effects as well. Should people really be treated this way, unsafely or non-consensually/implicit consent? I don’t know how things might change, but if women are less of a “mother/birthgiver” figure, they might get to show up in ads like Umeshu.
I guess some food for thought. Thanks!