http://youtube.com/watch?v=wCikxV0CzEs
Revoltoso Acidoso, produced by AGENCIA PEGA on Youtube.
So, at the beach, a boy who has the ice cream (helado) has his eyes and tongue pop out, and his face transforms into the mascot’s with burning hairs. When he transforms back, his hair is back and poofed out.
Thank you very much for sharing!