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this one is a bit more YMMV
https://vimeo.com/61308638
I’d say it fits into division
I imagine this is like a side effect of being split vertically in half
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Thank you for suggesting a tag.. I don’t really think ‘division’ fits, but I can see why you’d pick it. I don’t have another tag for this!! o_o So I used “split identity” and “control loss” as it seems her right side disagrees with her left.
Mitsubishi “Both Sides” - Lancer
Client: Mitsubishi
Agency: Clemenger BBDO
Director: Justin McMillan
In this ad, a woman has two conflicting sides– for her hair, her shoes, and her attention. In the end she picks this Mitsubishi card and it seems she’s in harmony.